The UFC announced today during a press conference in Toronto that they plan to open a Canadian office in the near future, with the location and date for the official opening to be announced later.
“The support that we receive from the fans and the media here is second to none,” said UFC President Dana White. “It’s time for UFC to show its commitment to this country and prove that we are as passionate about our Canadian fans as they are about us.”
White noted that the office will have approximately 12-15 employees, similar to their office in the U.K.
“[The office] will operate much like the one in the U.K. does,” White noted.
The company also announced that Tom Wright, the former Commissioner of the Canadian Football League (CFL) and the former President of Adidas Canada, will head the office. He will be responsible for improving relationships with the local communities as well as help regulate the sport in Ontario.
“There’s no doubt he’s the man to lead the charge,” White said. “He’s going to get it done ASAP.”
Wright noted that the position was a great opportunity for him to help build the brand in Canada, and hoped that the UFC would host up to three annual events in Canada.
“I am honored to have this opportunity to lead Canadian operations for the UFC and to be involved in this incredible period of time in the sport’s history,” Wright said. “I look forward to helping the UFC build its brand and business in Canada.”