Collective Licensing International (CLI) today announced their brand partnership and master license agreement with world championship Mixed Martial Arts (MMA) promotion Strikeforce. The long-term brand partnership agreement provides CLI the rights to license and produce all facets of Strikeforce brand merchandise including, but not limited to, footwear, apparel, accessories and equipment.
CLI plans to elevate the Strikeforce brand through its years of successful action sports and performance athletic brand expertise, innovative marketing initiatives, and extensive retail partnerships. CLI will bridge the gap between core MMA athletes and worldwide consumers for the first time by bringing the Strikeforce-specific product line further into the youth consumer market with an entirely new product offering.
The collaboration with CLI will build the Strikeforce organization into a complete lifestyle and culture brand, securing a commanding role in the fastest growing sport in the world.
Bruce Pettet, CEO of Collective Licensing International, said, “We’re looking forward to building Strikeforce into a great consumer brand at retail. We are excited to partner with Strikeforce where CEO Scott Coker has successfully established relationships with world-class partners like CBS, Showtime, EA Sports, Rockstar Energy Drink, and Full Tilt Poker among others.”
“We are confident that CLI’s excellence in brand building will be a catalyst behind the continued growth of the Strikeforce brand and will enhance our connection with consumers worldwide,” said Strikeforce Founder and CEO, Scott Coker.