UFC president Dana White is expecting that Saturday night’s “UFC 111: St-Pierre vs. Hardy” event generated huge financial numbers for the organization. “This was big,” White emphatically told reporters after the highly anticipated show.
It was reported the event attracted over 17,000 fans to the Prudential Center in New Jersey, garnering the MMA powerhouse an astonishing $4 million at the gate.
White and the UFC got a sense throughout the week UFC 111 would do exceptionally well. On paper, the card was one of the best that the UFC had put together since UFC 100 and has easily been the most-hyped show of 2010.
“We were tracking this thing, there’s a lot of different things we do to track the buys but one of the things that never happens were the pre-buys,” White explained. “There were so many pre-buys for this thing, it was insane. We already know a certain number is guaranteed, now we’re wondering how much more we did than that.”
On top of having an abundance of early pay-per-view interest, White said that UFC.com enjoyed a big week leading up to Saturday’s event as well.
“Our website on Monday [was] the number 5 most traffic we’ve ever had, number 4 on Tuesday, number 3 on Wednesday, number 2 on Thursday and it was number 2 again on [Friday],” White boasted.