The UFC has just announced it has reached a long-term agreement with ASN, the first 24-hour HD sports channel in Asia to distribute UFC programs in Hong Kong, Taiwan, Malaysia, Macau, Indonesia, Brunei, Singapore, Vietnam, Laos, Cambodia and Thailand.
ASN will officially launch UFC programming on April 10 with UFC 112: SILVA vs. MAIA, a live event taking place in Abu Dhabi, United Arab Emirates and featuring two world title fights. In addition to broadcasting live UFC events, ASN will also feature UFC® Unleashed™, a compilation highlight show featuring some of the best fight action in UFC history as well as select seasons of The Ultimate Fighter® reality television series.
Thomas Kressner, CEO of ASN, said, “ASN is thrilled to deliver UFC, the world’s fastest-growing sports organization to audiences in Asia and with HD production quality, our viewers will not miss a single striking detail.”
“We are excited to sign a deal with ASN and to distribute UFC on this HD sports channel,” said Dana White, UFC President. “Asia is a huge market for us, it has a deep-rooted history and appreciation for the martial arts. We are thrilled to be working with ASN and to deliver the UFC to all of our fans in Asia.”
Launched in 2009, ASN broadcasts exclusive, thrilling action from some of America’s biggest sports leagues including the National Football League (NFL), National Hockey League (NHL), NCAA college championship basketball and football and NASCAR. Other programs include Formula Drift and extreme sports. With about 20 live games or events per week, ASN brings to Asian audiences more American sports action than ever before.