Spike TV has just announced they will resume their popular “UFC Prelims” lead-in show for the “UFC 111: St-Pierre vs. Hardy” pay-per-view broadcast on March 27th.
The hour-long show will feature two live preliminary bouts, the 170-pound clash between Ricardo Almeida and Matt Brown, as well as the UFC welterweight debut of Nate Diaz as he meets Rory Markham.
The UFC first offered the teaser for UFC 103 in September to help promote the struggling fight card, however the special proved to be an effective means in generating last-minute pay-per-view buys.
March 27th’s “UFC Prelims” broadcast will mark the third of 10 shows the UFC and Spike TV have planned for 2010. UFC 109, the last preliminary freebie run by the edgy network, garnered a series-high 1.7 million viewers.