twitter google

UFC Inks Deal To Broadcast Events Live On China’s Leading Sports Media Portal

The Ultimate Fighting Championship organization today announced it has inked a deal with one of China’s largest web portals, to present UFC pay per view events online. Named the official web partner of the UFC in China, will live broadcast UFC events starting with UFC 109: Relentless in February.

“China is one of the gateways to building UFC into the biggest sport in the world,” said Dana White, UFC President. “China is the cradle of martial arts, many of the styles that you see in the UFC were born in this country. With as our web partner, we look forward to presenting world class fights and to bringing the great tradition of martial arts back to its homeland in China.”

Larry Jin, Director of Sports, said, “SOHU Kungfu channel is made to comprehensively report and follow-up the many Kungfu fighting related events both in China and overseas. We are looking forward to working with the UFC to create a stronger relationship and to seeing Chinese warriors in the Octagon.”

UFC programming debuted in China last summer on Inner Mongolia Television (NMTV), a network broadcast station available in 60 million households, with the potential to reach 240 million viewers throughout all the provinces.