Although this weekend’s “Strikeforce: Fedor vs. Rogers” card was star-studded, America showed there was only one star worth watching as CBS received a huge spike just before Fedor Emelianenko took the cage in his U.S. primetime debut.
According to CBS, between at 11PM and 11:15PM, 5.46 million viewers tuned in to watch the Russian TKO the previously undefeated Brett Rogers in the second round of their contest. As noted yesterday, that was good enough to make it the ninth most watched fight in U.S. MMA history.
That number is a significant increase from the 4.01 million viewers that watched during the 10:30 p.m. to 11:00 p.m. timeslot leading-in.
The night was a big hit for Strikeforce and CBS among young males as the final timeslot posted triple-digit increases in viewership with a 3.1 rating for men 18-34, a 3.3 rating for men 18-49, and a 3.5 rating for men 25-54.
Thirty-one percent of the Saturday audience was comprised of 18-34 adults, with the complete card garnering an average of 4.04 million viewers.
Of the four MMA broadcasts CBS had previously hosted, Fedor vs. Rogers ranks third behind “EliteXC: Primetime,” which averaged 4.85 million viewers, and “EliteXC: Heat,” which drew 4.56 million viewers. Both cards were headlined by YouTube sensation Kevin “Kimbo Slice” Ferguson.
“Elite XC: Unfinished Business” in July of 2008 ranked last with an average of 2.57 million viewers.
All-in-all, it was a solid CBS debut for Strikeforce, especially if you consider that only eight fights have ever been seen by more eyes.