It appears that corporate America knows a good promotional opportunity when they see one as they were quick to jump on the Strikeforce: Fedor vs. Rogers bandwagon. CBS has announced they have sold out all available advertising space for this Saturday’s highly anticipated broadcast.
“I’d say this was probably a quicker sellout than the EliteXC shows,” Kelly Kahl, CBS’ executive vice president for primetime programming, told Sherdog.com.
Aside from monitoring tickets sales, advertising demand is another way that networks can gauge interest in its programming. Kahl said that, while other CBS sporting events complete their advertising sales a day or two before game time, this MMA broadcast has been booked for quite some time.