For those of you that dog UFC welterweight champ Georges St-Pierre because he dominates his opponents in a pair of butt huggers, well Under Armour has just handsomely rewarded the stud for his stylish ways. The edgy sportswear company has announced they have signed GSP to a multi-year deal to sport their duds.
“Beginning in spring 2010, St. Pierre will become the face of Under Armour’s longtime top-selling BoxerJock and BoxerBrief Underwear and will serve as one of the primary faces for Under Armour’s Recharge suit, a suit designed to re-energize your body, promote muscle repair and reduce swelling following a workout,” the company stated in a press release.
Under Armour currently has deals in place with professional football and baseball players, however GSP will mark their fist mixed martial arts client. Although it wasn’t a path they had traveled before, UA is confident the French-Canadian will be able to expand their brand internationally.
“It is quite an honor for me to represent Under Armour. I have always appreciated the quality of their products, and to be partners with them is a dream come true,” St-Pierre said.
The agreement, which will make GSP one of the faces of the brand’s underwear line, will begin with their campaign during this holiday season with a line of products endorsed by the 170-pound king set to launch in Spring 2010.