Spike TV’s replay of UFC 100 this past Saturday captured a larger audience than Strikeforce’s live show. In fact, they nearly quadrupled their MMA counterparts as Strikeforce: Carano vs. Cyborg drew a 2.19 rating and an average audience of 576,000 viewers, while UFC 100 garnered a 1.5 rating and 2 million viewers.
However, Strikeforce’s event set the viewership record for an MMA event on Showtime set by EliteXC: Street Certified, which drew a 1.9 rating and 522,000 viewers. The Strikeforce event peaked at a record-setting 2.91 rating and 856,000 viewers for the night’s highly anticipated main event.
UFC 100 garnered a 1.8 rating (513,000 viewers), which was the highest-rated program in the male 18-34 demographic in it’s timeslot.
Additionally, Spike TV edged Showtime in the key demographic with 513,000 viewers, compared to the premium channel’s 181,000.
Keep in mind that Spike TV is a basic cable station, so it is available in many more homes, roughly 98 million. Showtime, on the other hand, is a premium cable network that only has roughly 15 million paying subscribers.