Two years ago, CNBC took MMA fans behind the scenes of the UFC in their documentary entitled Ultimate Fighting: From Bloodsport to Big Time. Today, they are once again going to provide exclusive backstage access to the world’s biggest mixed martial arts organization in Ultimate Fighting: Fistful of Dollars.
Scott Wapner traveled to Germany for last month’s UFC 99 event, the organization’s first-ever in mainland Europe. They followed president Dana White and co-owners Lorenzo and Frank Fertitta as they prepped for another solid pay-per-view payday.
Hear what the UFC’s brass has to say about the sport’s past, present and future, as well as how they have managed to grow at a 30% clip while recession has ravaged the economy and their sports counterparts.
Ultimate Fighting: Fistful of Dollars, premiers tonight on CNBC at 10pm ET and PT. You can get more details of the show on CNBC’s website by clicking here.