As we reported earlier, Affliction will fold their MMA promotion and go back to being a UFC sponsor with their clothing division. The two companies made the announcement official with the following press release:
Zuffa, LLC, owner of the Ultimate Fighting Championship “UFC” organization and Affliction Holdings, LLC announced today they have agreed to a collaboration that will benefit the sport of Mixed Martial Arts and ultimately the sport’s growing fan base.
The collaboration ensures commitments by UFC and Affliction for Mixed Martial Arts to continue to be recognized as a mainstream sport.
“We are excited about the return of Affliction to the UFC and look forward to seeing our fighters once again walk into the Octagon wearing the Affliction brands,” said UFC President Dana White. “Affliction is an innovator of mixing fashion with this sport and we are looking forward to working together to promote the sport.”
“Our brand is synonymous with the ‘Live Fast’ approach to life, and UFC is the perfect venue for us to market our brand,” Affliction co-founder Eric Foss stated. “We have come to an agreement with the UFC, which we feel will be the best for the sport and will help the UFC continue delivering the highest caliber of fights.”