With the historical UFC 100 event quickly approaching, much of the pre-fight hype has not only centered on the particular bouts set to take place, which is generally the case, but also on the significance of this milestone moment in MMA history. And whether you like him or not, UFC President Dana White has been at the forefront of turning this sport we all love into the viable, mainstream attraction it is today. Dana recently sat down with the Las Vegas Sun to reminisce on the UFC’s history as well as share his views on where the UFC is going in the future.
“When we sat down and we started this whole thing, we were passionate about it. We loved it. It was never about the money with this thing. We loved the idea of building a sport. When’s the last time a sport was built?”
“I’m 39 years old, I’m not ready to retire yet. When you talk about retiring, retiring to me is you’re done. You’ve accomplished everything you could accomplish. There’s nothing left to do, it’s all been done. We’re not even close to that yet,” White said.
“Take soccer for example, the same game of soccer that we play here in the United States is the same game they play in Canada, Mexico, Brazil, Croatia, Italy, etc. When mixed martial arts is played all over the world by the same rules, then it’s a sport. That’s my goal. When I’ve accomplished that, maybe that’s the end for me.”
A lot of the brash President’s actions have been questioned over the years, most recently his vulgar outburst directed at Sherdog reporter Loretta Hunt, but one thing that you cannot deny is the fact that he has stayed true to his character from day one.
“One of the things about me is that I don’t (expletive). You’re never going to wonder where you sit with me,” White said. “If we’re cool, you’re gonna absolutely, positively know we are. If we’re not, you’re gonna absolutely, positively know we’re not.”
“Some people are weirded out by how competitive I am. But I’m no different than any other business, I just let you know. You’re never going to hear Nevada State Bank try to say they’re going to kick Bank of America’s ass, but they are. That’s what they are trying to do. They’re trying to beat them at the same business.”
“People that come in and say I’m gonna try to compete with the UFC because they don’t do this right, and they don’t do that right, or we’re better at this and we’re better at that. Now you just picked a fight with me and now we’re gonna fight until somebody’s here and somebody’s not,” White said.