It was announced this past March that UFC welterweight champion Georges St-Pierre was the latest to join Gatorade’s “G” campaign. Today, the popular sports drink company officially launched GSP’s ads across the globe, promoting their newest client on the eve of the biggest fight of his career.
“Georges’ relationship with Gatorade has recently expanded into the U.S., where he will be featured in a national print campaign launching July 1 that includes Rolling Stone and outdoor advertising in the New York City and Los Angeles markets,” St. Pierre’s manager, Shari L. Spencer, told ESPN.com. “We’re excited that this relationship now reaches his fans in the U.S. as well as in Canada, and we’re proud to be part of the Gatorade team.”
Gatorade began their “G” campaign during Super Bowl weekend back in January, and coincidentally it was the same weekend that St-Pierre defeated BJ Penn in their highly anticipated rematch at UFC 94.
The first St-Pierre/Gatorade ad can be seen inside the latest edition of Rolling Stone magazine. It’s the one with the Jonas Brothers on the cover, so I’m sure you already have it in hand!
“Just like in the U.S., the Canadian Gatorade brand is recognizing some of our nation’s most influential and inspiring athletes,” said Dale Hooper, vice president of marketing for Gatorade in Canada. “These athletes represent Canada’s best while also serving as motivation to any Canadian who sweats, whether they’re in it to win, for the fun of it, or for better health.”
The French Canadian has joined the likes of Michael Jordan, Tiger Woods, Derek Jeter, Peyton Manning and Mohammad Ali as spokesmen for Gatorade’s “G” campaign.
St-Pierre marks the first mixed marital arts fighter to be sponsored by the popular sports drink company, another indication that MMA is inching closer to mainstream acceptance.
It has not been confirmed whether or not Gatorade will be one of the sponsors on GSP’s trunks when he takes on Thiago Alves at UFC 100 on August 11th.