June 29 – The Ultimate Fighting Championship announced today that they have secured a TV deal with Inner Mongolia Television to bring UFC programming to China for the first time in history.
“Obviously China is a huge market and the Chinese understand the martial arts probably better than anyone else in the world. It’s a no brainer that UFC programming will be appreciated in China, and will become a big hit for the NMTV network,” said Dana White, UFC President.
Inner Mongolia Television, known as NMTV, is a network broadcast station available in 80 million households, with the potential to reach 240 million viewers throughout all the provinces of China. Starting this month, NMTV will air up to 16 hours of UFC programming per month, including the trademark shows The Ultimate Fighter®, UFC® Unleashed™ and UFC® All Access™, with an option to air recent UFC pay-per-view event telecasts. – UFC.com