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EA Sports Counters THQ with "EA SPORTS MMA"

With the ridiculous amount of love that THQ’s “UFC 2009 Undisputed” has received since its release two weeks ago, video game giant Electronic Arts Inc.’s (aka EA SPORTS) announced today they too will dabble in the mixed-martial-arts gaming market.

“Fans have been begging EA SPORTS to get into the cage, and ‘EA SPORTS MMA’ will put them in control of the sport’s unique combat experience while finally, in an …interactive experience, capturing the raw intensity that has made mixed martial arts one of the fastest growing sports in the world,” EA SPORTS President Peter Moore stated. “We’re ready for the fight.”

Their debut MMA game is set to be released sometime in 2010, and will be available for your XBOX 360 or PlayStation3.

EA Sports was founded in 1982 and has been an industry leader in graphics, game play and fluidity since day one. They are the creators of the worldwide phenomenon known as “Madden NFL.” Since its creation 21 years ago, it has been the most purchased sports video game every single year.

They also produced the “Tiger Woods PGA TOUR,” another sports video game powerhouse.

THQ released “UFC 2009 Undisputed” on May 19th and fans quickly learned that it is the most sophisticated MMA video game to ever hit the shelves. The instant hit features the likenesses of more than 80 UFC fighters, current and past, including all current Octagon title holders.

The game has been such a success, last week at the 2008 Video Game Awards on Spike TV, UFC President Dana White announced that “UFC 2010 Undisputed” will be released later next year. With that announcement, White quickly put to bed any questions regarding annual editions from THQ and the world’s largest MMA organization.

Outside of game play, a major challenge that EA Sports faces is the fact that, much like in the actual sport of MMA, the UFC monopolizes just about everything important. They own the rights to 90ish% of the world’s most popular fighters, however word on the street is that UFC Hall of Famer Randy Couture, who sat out much of 2008 due to a bitter contract dispute with the UFC and does NOT appear in “UFC 2009 Undisputed,” is rumored to be featured in EA Sports’ edition.

How you like them apples, Dana?