A recent video blog posted by UFC Dana White has caused quite a stir among mainstream and MMA related media outlets.
During the blog, White commented, in typical Dana White fashion which includes f-bombs and other foul language, on a recent story posted on Sherdog.com by noted columnist Lorretta Hunt. It seems that White took exception to the piece which highlighted the UFC’s credentialing process with regards to managers and called in to question the UFC’s intentions to separate fighters from their managers.
During the video blog White referred to Hunt as a “bitch” and used the term “fagot”, which many consider a derogatory term to describe homosexuals.
The Gay and Lesbian Alliance Against Defamation immediately asked White for an apology which White subsequently issued.
“I chose some words that offended and hurt some people,” White said. “Anybody who knows me knows that I would never, ever maliciously attack somebody who wasn’t attacking me, and as far as the gay and lesbian community, my comments were not directed towards them. I have no problem with the gay and lesbian community; I’m actually a supporter of many of their issues. The last thing that I would ever want anybody to think about me or think is cool is to go out and attack somebody because of their sexual orientation. That was not my intention, that’s not the way I said it, and I apologize for anybody that I offended or hurt.”
That, apparently, was too little too as the UFC has decided to drastically scale back White’s media appearances. A number of mainstream news websites picked up the story, including USAToday.com, SI.com, and ESPN.com and the UFC has received a rash of negative press which played a big part in the decision to remove White from the limelight.
The organization has decided to try to scale back and remove White as the public face of the organization. The UFC plans to achieve this by disallowing White to do anymore video blogs, pulling White out of a reality show scheduled to be based on his life, and drastically cutting back his media appearances.
White, to his credit, appears to understand the PR nightmare that his comments caused and is said to be one-hundred percent compliant and fully supportive of the decision to move away from the spotlight.