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Affliction’s COO Gives Thoughts About Counter-Programming UFC 100

Affliction COO Michael D. Cohen recently commented to Ariel Helwani from about reports that Affliction could hold its third event on July 11th opposite UFC 100 and possible Affliction paycuts. Cohen also addresses rumors about Affliction’s third event being their last.

Below are excerpts from the interview:

Cohen on Affliction holding their third event on July 11th and whether they are intentionally counter-programming UFC 100:

“Right now, nothing is signed,” Cohen said. “We are exploring several different dates including that July 11th date. There’s so much that has to go into deciding what date that third event is going to take place on. I don’t think we are ever looking to go up against the UFC or anyone for that matter. We are certainly not looking to share the viewers or the audience that is our there. We would like a date to ourselves because, at the end of the day, we want the greatest number of people to be watching.”

Michael D. Cohen on rumors that the event could be the promotion’s last:

“It’s absolutely untrue. The Trump involvement has really elevated Trump’s Affliction to becoming a real contender in this sport. Trump’s Affliction Entertainment is going nowhere except to the top, and the company will continue throughout 2009 and well into 2010. It’s here. It’s here to stay.”

Cohen on fighters possibly facing pay cuts in the near future:

“You have to look to see what’s going on in the world right now. We want to be able to make the event affordable to the viewers, and those who are going to be in attendance. Obviously Affliction needs to make money in order to keep the engine going.”