CLEARWATER, FL – Valencia Entertainment, Inc., a subsidiary of ValCom, Inc., a Media Entertainment Company, is pleased to announce the signing of a three-year license distribution deal with the Xtreme Fighting Championships (XFC) Mixed Martial Arts promotion.
The Mixed Martial Arts (MMA) is a billion dollar industry and is the fastest growing sports in America; the Southeastern-based XFC is the largest, most successful MMA promotion currently without a national television presence. ValCom’s distribution arm, Valencia Entertainment, will produce 13 XFC hour-long TV episodes from preexisting content, and will develop high-end future programming from upcoming XFC events. These episodes will be disbursed worldwide to broadcast, cable, all sources of media, and home entertainment. In addition to viewer distribution, Valencia Entertainment also plans to market XFC packages and programming worldwide.
“The growing billion dollar industry of martial arts fighting combined with broad demographic viewers makes this XFC deal very valuable. We will be reproducing the previous 13 episodes as well as future episodes with a three-year contract. This deal could prove to be invaluable,” said Vince Vellardita, President & CEO of ValCom, Inc. XFC draws the biggest crowds in the sport this side of UFC, and is dedicated to launching the careers of the next generation of MMA superstars. Today, XFC viewers consist of all age groups, especially males 18 to 34 years of age. “With heart-thumping action and adrenaline-charged cage fighting between the dedicated warriors of XFC, we provide a platform for the champions of tomorrow to showcase their talents and develop into legends,” said XFC president John Prisco. “We’re delighted to be affiliated with ValCom and look forward to growing MMA to even greater heights because this sport is just 15-years-old and hasn’t even come close yet to reaching its full potential.”
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“MMA programming that’s currently on cable television and has out-performed more established sports like MLB, NBA, NHL, NASCAR, boxing and even the NFL amongst 18- to 34-year-old men on their respective cable homes,” said Vince Vellardita, President & CEO of ValCom, Inc. “XFC’s unique brand positioning as the ultimate proving grounds for the champions of tomorrow is a perfect fit for this worldwide sports phenomenon, and we expect this partnership to be lucrative and successful for all parties.” MMA is a full-contact, one-on-one combat sport that showcases an array of boxing, wrestling and martial arts disciplines within a structured body of rules and regulations. MMA competitors are paired in accordance to weight and skill level, with each bout subject to stringent oversight by state-appointed governing bodies. Originally promoted as a no-holds-barred, anything-goes fighting competition, MMA adopted a series of rule changes in the mid-1990s, allowing the sport to win widespread popularity and earn mainstream public acceptance, and MMA is the fighting sport of choice for a new generation of fight fans.
Based in Clearwater, FL., ValCom, Inc. is a diversified, fully integrated, independent entertainment company that has been in operation since 1983. ValCom, Inc., through its operating divisions and subsidiaries, creates and operates full service facilities that accommodate film, television and commercial productions with its four divisions comprised of studio and rental, television and film, broadcasting, and live theater. ValCom, Inc. has participated in over 100 films, Broadway shows and thousands of episodes of television. ValCom’s client list consists of all of the majors such as MGM, Paramount Pictures, Warner Bros, Disney, CBS, Sony, NBC, Phantom of the Opera, HSN, and more.