Although his promotional affiliation is still in limbo, Tito Ortiz remains a marketing commodity in the world of MMA. The UFC veteran just inked a deal with the malt liquor retailer that puts the “Huntington Beach Bad Boy” on two sets of commemorative cans that will be available as early as this week throughout the country.
The exact monetary figures of the agreement haven’t been made public, but “Mickey’s” representatives appear happy with their investment in Ortiz.
“Tito is one of the most talented and popular athletes in the world of mixed martial arts, and Mickey’s is thrilled to bring the partnership to life for our fans with this limited-edition can,” Mickey’s Brand Manager Mike Davitt stated. “Many people have wanted to get their hands on Tito over the years. Well, this is their chance.”
For a closer look at the cans, check out MMAJunkie.