Ed Soares, who is the manager of UFC Middleweight Champion Anderson Silva was recently a guest on MMAWeekly radio, and told them “We just finalized a deal with Anheuser-Busch. Him (Silva) and Chuck Liddell are going to be spokespeople for Bud Light and Anheuser-Busch here in the U.S.”
When reached for comment, Liddell told MMAWeekly, “It’s great. It’s really nice that these companies are getting behind MMA. Bud Light has been around a long time. I think it’s a great sponsor to have.”
The campaign will stretch through 4,000 convenience stores and will also feature billboards and television commercial appearances. The media barrage will begin immediately.
“Landing Anheuser-Busch and Bud Light is huge for us, our fighters and especially our fans,” said White at the time of the announcement in February. “We’ve got the No. 1 selling beer in the world and one of the top marketers in all of sports as our sponsor. If our TV ratings, pay-per-view buys and venue sell-outs weren’t enough, this definitely cements UFC as a major player in sports business.”