Blue Entertainment Sports Television (BEST – www.experienceBEST.com) today announced the signing of top ranked Russian MMA fighter Fedor Emelianenko within their Fight Sports/MMA division. The world’s undisputed top heavyweight fighter, Fedor will look to BEST for his various marketing and television deals. In addition, BEST is the US representative of M-1 Global and will assist the company in television, sponsorships and strategic partnerships as well as promoting other M-1 fighters. Fedor joins the likes of fellow fighter Houston Alexander as well as A-list athletes such as Andy Roddick, Rasheed Wallace and Reggie Bush.
“I have been blessed with great success in my career and I’m excited to work with another company that also as similar drive,” says Fedor Emelianenko. “BEST is leading the industry in innovative branding for their clients and I am confident that they will assist me in reaching the next level.”
Fedor most recently became the first-ever W.A.M.M.A. heavyweight champion by beating former UFC Champion Tim Silvia in a surprising 36 second match which is largely recognized to be a classic in MMA history. The last person to hold the PRIDE heavyweight championship, Fedor made the unique choice to forego the largest promoter of mixed martial arts, the UFC, and sign a three fight deal with Affliction Promotions. Fedor has consistently made headlines with his unmatched talent and ability within the sport.
M-1 Global and BEST will launch a Fedor reality show entitled “Fighting Fedor” later this year to give an aspiring fighter the chance to train at the fabled Red Devil Fight Club in St Petersburg, Russia. The winner of the series will get the opportunity to fight Fedor. BEST will be also be distributing the M-1 Challenge worldwide this coming year, a series of 22 one-hour HD shows of the nation vs. nation mixed martial arts competition. The next challenge will take place in Korea.
“We are thrilled to be working with Fedor as he continuously showcases his growth in talent and success within the MMA space, “ says Dennis Spencer, Executive Vice President, BEST Television. “We look forward to building his marketability and presence within the United States and abroad as he defends his position at the top spot.”