The ratings are in for Saturday night, and it appears as though the counter-programming attempt by SpikeTV and the UFC to show a replay of UFC 84 was successful against CBS and EliteXC’s “Saturday Night Fights”, which aired live.
UFC 84, which was originally aired in May on pay-per-view, lured in 27 percent more men in the 18-34 demographic than EliteXC’s live offering, with a total of 433,000 viewers. “Unfinished Business” drew 341,000.
The UFC also trumped EliteXC in the male 18-49 demographic with a 1.5 rating to EliteXC’s 1.3. It should be noted that CBS reaches 113 million homes in the U.S., while SpikeTV reaches nearly 96.5 million.
It wasn’t a total wash for EliteXC. They can hang their hat on the household ratings, in which they nearly doubled the UFC’s 1.0 rating with a 1.9 for that time period (9pm-11pm). Although compared to their initial broadcast of “Saturday Night Fights” on May 31, the numbers are down 40 percent.
Although no one at CBS or EliteXC planned to match their numbers from May 31, which featured bouts with both Kimbo Slice and “American Gladiator” Gina Carano, getting beat in such a key demographic by a two-month old show will definitely leave a mark.
EliteXC plans to return to CBS on October 4, and this time they’ll be packing the big guns, Kimbo and Gina.
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