As we previously reported, UFC President Dana White made a guest appearance yesterday on CNBC’s “Power Lunch” to announce a merchandising deal with JAKKS. During the interview White took time to publicly address rumors that are swirling around the internet involving another big announcement the UFC has planned for next Tuesday. White stated that the forthcoming announcement will not involve Floyd Mayweather, the company going public, Vince McMahon buying out the Fertitta’s or the UFC cutting a major network deal. (Click here to watch the interview)
The nature of the UFC’s big announcement has remained secret, but White has boasted that the announcement will reveal MMA’s direction over the next five years. Fans and insiders have speculated about the nature of the announcement and a variety of plausible scenarios have surfaced; all are from “reliable sources”, all appear “legitimate” and all of this speculation greatly benefits the UFC.
After EliteXC’s mainstream success and Affliction partnering with Donald Trump and snapping up every big name free agent fighter available, is it possible that White and Co. floated a number of these rumors to in order to drum up interest and get the MMA conversation focused back onto the UFC? While unlikely, it’s certainly not out of the realm of possibility and the fact remains that all of this speculation can only be good for the MMA’s leading promotion.
White and the UFC appear to be getting such a kick, not to mention publicity, out of all of the speculation surrounding their impending press conference that they decided to let us all flail about a bit more by pushing back the day of the conference from this Thursday to next Tuesday. Good business decision, bad for all of us grown-ups who had a tough time waiting for Christmas.
Sam Caplin reported earlier today that he had revealed White’s big surprise – an MMA New York sanction. However, this report was quickly shot down by White himself through German MMA reporter Oliver Copp. Apparently, White told Copp and other reporters in London covering UFC 85, that the big surprise would not be New York regulation. If it were White would have likely pushed the date
So there you have it. Dana White has official denounced or already spoken publicly about every theory out there involving the announcement. If we’re to believe Dana White then we’ll all just have to wait until Tuesday for the definitive answer.
So while we wait and continue to speculate, White leaves us with yet another teaser courtesy of Kevin Iole:
White said after Friday’s weigh-in that the topic of the announcement is so far out in left field that none of the handful of reporters he was speaking with would appeal to guess its subject.
And the carrot dangles a little bit further…
*Special thanks to reader Alberto Inostrosa for the video link.