Monte Cox is the CEO of Adrenaline MMA; a new promotion culled from the ashes of the failed M-1 Global experiment. Cox recently sat down with Steve Sievert of Brawl Sports to discuss what went wrong with M-1 Global, Fedor Emelianenko, and the recent signings of Tim Sylvia and Ben Rothwell.
Monte Cox On Fedor Emelianenko And The Contract Mess:
What actually happened was Fedor signed a letter of intent (LOI). The reason he didn’t sign a contract was because it wasn’t in Russian. They (Fedor’s management team) really wanted everything to be in Russian. But everyone felt comfortable that we were going to get this done.”
Monte Cox On Disputes With Fedor’s Management:
I’m the CEO, so I’m going to make the matches. Well, they wanted a say. They wanted to be able to say, ‘we don’t like that match … we want to do something else.’ Well, I won’t work that way. We should have gotten a contract first before we gave him the signing bonus. Then there was the problem with the $2 million (per fight) salary. I couldn’t make money with him. There was just no way we could make money with that kind of overhead. That became apparent. To take all of our investors’ money and put it around Fedor, it just didn’t make business sense.
Monte Cox On The Future Of Adrenaline MMA:
We bounced back, I think, very well. Getting Tim Sylvia is a huge coup for us. Without him, what would we have? We locked onto him. We locked onto Rothwell. Now, I actually feel better about where we’re headed than I did before. I would trade Fedor for Rothwell and Sylvia every day.
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