Tito Ortiz recently made a post on the Underground Forums at MMA.tv about EliteXC’s deal with CBS that was announced late last week. Ortiz made a comment that everyone kind of expected because of his relationship with UFC President Dana White, “finally Dana is shown for who he really is!!” There is a lot of talk about Ortiz signing with EliteXC after his next fight with Lyoto Machida at UFC 84: Ill Will.
Speaking of the Machida fight, Ortiz did say that he was, “very good! in shape” for the fight.
With the CBS deal in place for ProElite and EliteXC, it would only make sense to sign a guy like Tito Ortiz who would be available to them because even though Ortiz isn’t a title contender in the UFC at this point, Ortiz is and always will be a draw in MMA.
Ortiz has done a great job over his career in marketing himself and making people buy Pay-Per-View events to watch him. With EliteXC, fans won’t have to buy anything to watch him fight because CBS is free and that’s what makes the deal with CBS so big.
With headlines like Kimbo Slice and Tito Ortiz under their banner and top ten guys like Jake Shields on their roster, EliteXC can seriously make a run at taking a large chunk of the UFC’s market-share of MMA viewership. SpikeTV isn’t even on many of Americans’ radars, whereas everybody gets CBS. The first EliteXC show will probably dwarf The Ultimate Fighter and Ultimate Fight Night ratings 2 to 1.