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CBS-ProElite Partnership Is Official – CBS To Air Four Two Hour Prime-Time EliteXC Events Per Year

The following is a press release from CBS:


One of the Fastest-Growing Spectator Sports Comes to CBS with Four Live,
Two-Hour Events Per Year

LOS ANGELES, Feb. 28 — The CBS Television Network and ProElite, Inc., a Los
Angeles-based leading entertainment and media company that produces world class mixed
martial arts (MMA) events, today jointly announced a multi-year agreement that will bring one
of the fastest growing spectator sports to a major broadcast television network for the first time.
CBS will broadcast four MMA events per year, produced by ProElite’s EliteXC fight
division, as two-hour live primetime specials targeted for Saturday nights.
The agreement augments an existing relationship between CBS Corporation (NYSE:
CBS and CBS.A) and ProElite (PELE.PK), which began broadcasting its EliteXC live MMA
events on CBS’s SHOWTIME premium cable network in 2007. EliteXC events will continue to
air on SHOWTIME.
Additionally, CBS Interactive and ProElite’s new media division,, will
collaborate on generating interactive content for both companies’ platforms, including The online offerings could include streaming of events, clips syndicated across
the CBS Audience Network, and other enhanced content to build an online community around
each CBS broadcast and ProElite event.
“Mixed martial arts is one of the fastest growing sports in the country and a wildly
popular entertainment vehicle for upscale, young adult audiences,” said Kelly Kahl, Senior
Executive Vice President, CBS Primetime. “It’s original programming for Saturday night; it’s
live, creating an event-atmosphere; and it’s something that hasn’t been seen on network
television, until now.”
“This is a pivotal moment for the sport of mixed martial arts now that a major television
network plans to broadcast live MMA events during primetime hours,” said Douglas DeLuca,
Chief Executive Officer of ProElite. “We are delighted to enhance our partnership with CBS to
bring American audiences the very best in MMA competition through our EliteXC brand.
“The network television agreement with CBS is an important milestone for ProElite as
we continue to implement our growth strategy and develop existing relationships with our
international partners.”
“Our world-class fighters and the high production value of our events continue to drive
ProElite as a global MMA organization that is fortified by the bedrock foundation of a
partnership with CBS,” said Gary Shaw, President of EliteXC. “Broadcasting our events on CBS
will instantly engage a new fan base, as well as provide an opportunity for EliteXC to further
establish itself as the world’s premier MMA organization.”
The intense nature of the contests and the theatrical elements of its live events have made
mixed martial arts one of the fastest growing spectator sports in the United States. Over the last
several years, the genre has seen tremendous growth in popularity, especially among the coveted
18-34 demographic.
Mixed martial arts is a sport evolved from a number of ancient combat disciplines
including judo, jiu-jitsu, karate, wrestling and kickboxing. World-class athletes engage in handto-
hand combat in a ring—both caged and traditional—and must adapt their fighting style to fit
their opponent. The wide variety of styles and techniques make every event an unpredictable
About ProElite (
ProElite, Inc. delivers the most exciting entertainment experience in the world of mixed martial
arts (MMA) with live arena-based entertainment events, cable television programming on
Showtime Networks and community-driven interactive broadband entertainment via the Internet.
The company has established itself as a global leader by acquiring MMA organizations in Asia
and Europe, and partnering with broadcasters such as British Sky Broadcasting and CJ Media in
Korea. The company has an exclusive distribution agreement for its program library with IMG
Media. ProElite embraces MMA with the highest levels of honor, integrity, discipline and selfesteem,
all the while remaining inclusive for fighters, fans and schools []. ProElite’s
live fight division, EliteXC, delivers spectacular live MMA fight events that showcase the
world’s top fighters. Complementing ProElite’s live events division is the company’s social
media platform, Since the beginning of 2007, continues to add
thousands of subscribers each month due to the large number of live streaming MMA events,
social networking tools, and original and partner-driven content. also recently
launched the largest online martial arts school locator as a way for martial arts practitioners to
find the best locations to train, and for schools and dojos to help market themselves. – Empowering the Fight Community TM.
About CBS Corporation
CBS Corporation is a mass media company with constituent parts that reach back to the
beginnings of the broadcast industry, as well as newer businesses that operate on the leading
edge of the media industry. The Company, through its many and varied operations, combines
broad reach with well-positioned local businesses, all of which provide it with an extensive
distribution network by which it serves audiences and advertisers in all 50 states and key
international markets. It has operations in virtually every field of media and entertainment,
including broadcast television (CBS and The CW – a joint venture between CBS Corporation
and Warner Bros. Entertainment), cable television (Showtime and CBS College Sports
Network), local television (CBS Television Stations), television production and syndication
(CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio),
advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive
media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer
Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion
pictures (CBS Films). For more information, log on to
Certain statements included in this press release constitute forward-looking statements made
pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934,
as amended, and Section 27A of the Securities Act of 1933, as amended. These statements,
including, but not limited to, broadcasting four MMA events in one year, as well as others
discussed in the company’s filings with the Securities and Exchange Commission, involve risks
and uncertainties that could cause actual results to differ materially from the forward-looking
statements. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release. ProElite, Inc. undertakes no
obligation to publicly update or revise any forward-looking statements, whether as a result of
new information, future events or otherwise. This news release does not constitute an offer to
sell or the solicitation of an offer to buy any securities. At the time of their issuance, the shares
of common stock and the underlying shares of common stock issuable upon exercise of the
warrants are restricted securities, within the meaning of federal securities laws, that have not
been registered under the Securities Act, or any applicable state securities laws and may not be
offered or sold in the United States, absent registration or an applicable exemption from such
registration requirements.