NBC has become interested in airing mixed martial arts programming starting early in 2008. Due to the writer’s strike the big Networks are turning to reality TV, which doesn’t require writers, to fill the void. MMA represents a popular avenue to explore for the big networks, with it’s strong base of fans in the teenage and young male demographic.
According to Media Daily News, NBC may link with one of the many operators of MMA events to air either prime-time specials or slot the few-holds-barred programming in late-night.
Though it is not clear which MMA organization NBC will partner with, names like M-1 Global, K-1 and IFL are being bandied about. One organization that has not come up is the UFC.
It appears that the UFC is in “advance discussions” with CBS to air prime-time specials on CBS in the first quarter if the strike continues and a deal could be closed as soon as this week.
Click here for a little more information on the possible UFC-CBS deal.