Miller Lite will become the title sponsor for all 2015 Bellator MMA events beginning later this month with Bellator 134, the promotion announced.
The card takes place February 27 from the Mohegan Sun Arena in Uncasville, Connecticut, with the main card airing live on Spike TV.
“We are thrilled to partner with Miller Lite as we embark on our biggest year ever at Bellator,” Bellator president Scott Coker said. “We share a similar philosophy with Miller Lite where we put quality above all else.”
The partnership includes an on-air branded fight clock graphic, mat signage, custom tune-in spots, and signage at all press conferences. Miller Lite will also support local market activations.
“We’ve enjoyed being a part of the Bellator family for the past two years and are excited to become the first premier sponsor,” said Adam Dettman, MillerCoors director of sports, entertainment and licensing. “We know MMA resonates with Miller Lite fans and look forward to another great year.”