Just days ahead of his Bellator debut, former UFC light heavyweight champion Quinton “Rampage” Jackson and his new promotion have announced a deal with Monster Energy.
Monster Energy is the new “Official Energy Drink Partner” of Bellator MMA, with Jackson securing sponsorship for his fight this Friday night at Bellator 110 against Christian M’Pumbu.
“When sponsorship opportunities arise like the Monster Energy alliance, fighter involvement is paramount,” Bellator chairman and CEO Bjorn Rebney said. “Bellator’s talent connects with Monster’s brand identity and as this partnership continues to develop, you will see more Bellator fighters have the opportunity to be involved with the Monster Energy brand. This benefits our fighters both financially and from an exposure perspective. It really is a win-win for everyone involved.”
Monster Energy logos will be placed inside the Bellator cage and at various other spots in the arena during events.
“As Monster was looking to extend its sports platform and build equity within MMA, there was no other choice than to partner with Bellator,” said Cody Dresser, Director of Action Sports at Monster Energy. “From Bellator’s talent roster, national platform, global reach and the Bellator girls, the alignment was purely endemic. Couple Bellator’s strengths with the power, reach and digital prowess of the Monster brand, and the sky is truly the limit.”