Bellator MMA officials will host fights Saturday before the Monster Energy Cup Supercross race from Sam Boyd Stadium in Las Vegas.
The event centers around Supercross riders competing for thousands of dollars in prize money from “Sin City” and begins at 5 p.m. local time outside the entrance to the stadium. The headline bout will see heavyweights James Wilson and Dan Charles square off, while AJ Williams meets Adrian Hadribeaj and Sean Cantor takes on Gustavo Lopez.
“The Monster Energy Cup is a hallmark Monster event and having four Pro MMA bouts before the race is a game-changing addition — Bellator’s support will definitely elevate and amplify the overall event and fan experience this year.” said Monster Energy Director Of Action Sports Cody Dresser.
As the leader of Bellator, president Scott Coker knew this was a good chance to help promote his company and reach new fans.
“This was a unique opportunity to align two hugely exciting brands in Bellator and Monster, and we are excited to be a part of it,” Coker said. “I know over 50,000 people will be in attendance for the Monster Energy Cup on October 18 and those fans are also going to be treated to some incredible action inside the cage before the racing begins. There is a huge crossover in terms of demographics so this made all the sense in the world to collaborate on this, and take the next step in our partnership with Monster Energy.”