Bellator 104 saw improvement from the previous week, but the number was still on the low side for Season 9. The final count for Bellator 104 came in with 615,000 viewers. The week before scored 539,000 viewers.
The number peaked with 800,000 viewers during Peter Graham vs. Eric Prindle.
The card featured Rick Hawn and Ron Keslar advance to the finals of the Season 9 welterweight tournament.
Bellator 104 came from the U.S. Cellular Center in Iowa on October 18.